summaryrefslogtreecommitdiffstats
path: root/wiki/src/blueprint/explain_tails.mdwn
blob: 3f8f7d64f435ee947e9b57b1179238ac50ca9ce7 (plain)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
[[!meta title="Explain Tails"]]

[[!toc levels=2]]

Structure
=========

- Homepage
  - Logo
  - Tagline
  - Tails in 2 sentences
  - Main benefits
  - News
  - Testimonials / User stories
  - Partners / Grants
- How does Tails work?
- Get Tails
  - Is Tails the right tool for me?
    - Warning
  - Install Tails 3.8
- Help
- Contribute
  - Design doc
- Donate
- About
  - Awards

Tails in 2 sentences
====================

Original proposal:

<blockquote>
<p>Tails is a portable operating system that protects your privacy and
anonymity.</p>

<p>Just like Windows or macOS, it runs on your computer and allows you
to edit files, browse the web, and send email.</p>

<p>But unlike a traditional OS, it runs on a USB stick that you can plug
in and use on almost any computer.</p>
</blockquote>

Comments:

- 1
  - Will it protect my privacy when I'm browsing?
  - Portable?
  - Do users understand portable in the sense of our context
- 2
  - Does the audience know what an OS is?
  - Runs on a computer?
  - Runs on a USB stick?
- 3
  - Who is targeted? Though I like that it could talk to any type of
    user -- Very simple statement.
  - Maybe emphasize that advantages of USB sticks on DVD? (+) others
    computers?
  - Maybe the "WHY" is missing? → empowerment
  - Second sentence may give the impression that it has only basic
    features.
  - Is it useful to explain that is does not run on some computers?
- 4
  - portable operating system → ♥
  - By making every 1 look the same
  - "run on your computer" → ?
  - [any computer] and forgets everything between sessions
  - amnesia, forgets everything
  - everyone looks the same
- 5
  - Transportable? Pocketable?
  - Confidential / Secret
  - Amnesia → missing
- 6
  - Portable!
  - USB stick in 1st sentence
  - Instead of Win and macOS
  - amnesia or keep it for later
  - merge USB stick with Win & macOS

Updated proposal:

<blockquote>

<p>Tails is a portable operating system that protects your privacy and
avoids censorship.</p>

<p>Install Tails on a USB stick and run it on any computer instead of
Windows or macOS.</p>

</blockquote>

Main benefits
=============

Eileen's version (benefit oriented)
-----------------------------------

6 main properties:

- 1st row
  - Portable + light-weight
    Your secure computer anywhere
    Take it anywhere on a USB stick
  - Protects against censorship / surveillance
    Uses Tor...
  - No ads, no viruses, no tracking
    Gives you a cleaner Internet / environment

- 2nd row
  - Digital privacy toolbox
  - Preconfigured and secure by default
    Out-of-the-box
  - Free software
    Audited by experts, run by a community, download/install for free

sajolida's version (feature oriented)
-------------------------------------

- Portable
  - Use a different computer
  - Secure OS for your own computer
  - Amnesia
    - No virus

- Tor
  - No censorship
  - No tracking
  - Anonymity

- Toolbox
  - Safe default
  - Persistence

Metaphors
=========

Camping
-------

### Tails as a tent

From "[Writing good documentation](https://platform.internetfreedomfestival.org/en/IFF2018/public/schedule/custom/426)" at the IFF 2018

- [Drawing of an unfolded tent] portable, set up anywhere in the world or your own backyard
- [Drawing of two similar tents]
- [Drawing of a tent in a bag] small portable tent fits in backpack, with your belongings.
- [Drawing of a tent city of similar tents]

- Amnesic
  - Empty every time its setup
  - Stored in backpack ("USB stick") along with "stuff" which can be
    moved into the tent ("persistence") or not.
- Incognito
  - Can move around (change "address")
  - Many tents look alike
  - Works best among other tents (not in a library)
- Live
  - Can carry around in backpack
  - Can set up in backyard (own laptop) or away from home
- Put it away when its finished

"[Leave No Trace](https://lnt.org/)" is an organization and a code of ethics
for outdoor activities.

Open relationship
-----------------

Tails is not my main operating system: Tails does not make me choose
between itself and other operating systems. With Tails I have an open
relationship. Is not my main operating system, I have other operating
systems for other things.

One in my laptop, one in my school...

Tails is not jealous and does not aim to fulfill all my computer needs:
if I need something Tails cannot give me... I can use another operating
system!

But I respect our relationship: Tails does not want to be plugged to my
laptop if I am running other operating systems, so I never do that.

And I don't use identities I use on other operating systems from the
same Tails USB stick.

<a id="iff"></a>

Other output from [IFF 2018](https://platform.internetfreedomfestival.org/en/IFF2018/public/schedule/custom/426)
----------------------------------------------------------------------------------------------------------------

- [Drawing of a circus tent]
- [Drawing of a magic hat] make things magically disappear
- Doesn't leave a trace -- invisibility cloak
- New wig every morning
- Incognito mode for your computer
- A caravan -- you're the owner, you can move it anywhere
- Like a bicycle
  - You can take it anywhere
  - They don't have a registration plate
  - No trace where you've been on the environment
  - Using a bike lock
  - Helmet with shades so you're unknown

From the user testing in January 2018 in Berlin
-----------------------------------------------

- Additional Software P1 talking about how everything we do on the
  Internet is tracked: "With Tails I can create that image for myself".
- Additional Software P4: "bullet proof".